Media & Journalism

Irum Zahra

Senior PR and Communications Lead

Xenith PR

Islamabad · English, Urdu

Biography

Creative strategist and content specialist with 5+ years of experience across digital marketing, brand communications, and client relationship management. Proven expertise in developing SEO-optimized content, leading social media strategies, and executing multi-channel campaigns for clients across healthcare, finance, tech, and F&B sectors. Adept at influencer marketing, PR coordination, and creative direction with a strong foundation in storytelling and audience engagement. Award-nominated author and editor with global publishing credentials and a robust online following.

Areas of expertise

• Core Skills
• Public Relations (PR) Strategy & Execution
• Integrated Marketing Campaigns
• Influencer Marketing & KOL Management
• Creative Campaign Development

Key achievements

1. 200+ Clients Managed: Delivered PR, communications, influencer marketing, and integrated campaigns across FMCG, fashion, finance, e-commerce, sports, technology, and other industries. 2. 400+ Campaigns Executed: Developed and managed creative campaigns across digital platforms, including Instagram, TikTok, YouTube, Facebook, and LinkedIn. 3. 1,000+ Influencers Collaborated With: Coordinated influencer partnerships, talent collaborations, and creator-led campaigns to drive brand awareness and audience engagement. 4. 300+ Events Delivered: Contributed to the planning and execution of brand activations, product launches, influencer events, media engagements, and experiential campaigns over 10 years. 5. Multi-Market Experience: Worked with clients and campaigns across Pakistan, the UK, the US, Canada, Dubai, and the wider MENA region. 6. Integrated PR & Marketing Campaigns: Led campaign planning, creative development, influencer outreach, stakeholder coordination, and execution across multiple platforms. 7. Strategic Brand Partnerships: Supported business development, client pitching, sponsorship opportunities, and collaborations between brands, creators, and key stakeholders. 8. Editorial & Creative Recognition: Published poetry and editorial work, with *Psychaotic* recognised as a Goodreads Choice Awards semi-finalist for Best Poetry Book of the Year.

International experience

Asia

N/A

Engagement interests

Speaker · Panelist · TV / Radio · Podcast · Mentor · Training

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