Media & Journalism

Saba Azhar

Producer

China Media Group (CGTN Urdu)

Islamabad · English, Urdu

Biography

Saba Azhar is a media and communications professional with experience in broadcast production, strategic communications, editorial research, digital content development and project management. At China Media Group (CGTN Urdu), she contributes to media production, research-driven storytelling, script development, creative direction and event management.

Her previous work includes education and youth-empowerment initiatives with PAGE Foundation and corporate communications and digital media development with Energy China Pakistan. Her expertise lies in translating complex ideas into accessible narratives, developing audience-focused content and coordinating communication projects from concept to execution.

She is particularly interested in the intersection of media, emerging technologies and artificial intelligence, including AI-assisted content creation and new approaches to storytelling. Her professional focus is on using communication, research and technology to strengthen public engagement across media and organisational platforms.

Areas of expertise

• Broadcast media
• Strategic communications
• Editorial research
• Digital storytelling
• AI-assisted content creation

Engagement interests

Speaker · TV / Radio · Podcast · Mentor · Training

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