Media & Journalism

Zainab Saeed

Content Strategy & Digital Marketing Professional

Open to professional opportunities and collaborations

Lahore, Pakistan · English, Urdu, Pashto

Biography

Zainab Saeed is a content strategy and digital marketing professional with more than six years of experience in technology journalism, social media management, SEO-focused content writing, digital campaigns and audience engagement. She previously worked as Social Media Manager at the Central Asian Cellular Forum and as a Tech Journalist and Social Media Strategist at Phone World.

Her experience includes developing content strategies, managing website and social media content, creating marketing communications, conducting audience and trend research, and monitoring campaign performance against KPIs and ROI. She also brings experience in editorial management and cross-functional coordination.

She holds an M.Sc. in Applied Economics & Finance from the Institute of Management Sciences, Peshawar, and is open to new professional opportunities and collaborations.

Areas of expertise

• Digital Marketing and Social Media Strategy
• SEO Content Writing and Optimisation
• Content Strategy, Editing and Proofreading
• Digital Campaigns, Brand Messaging and Audience Engagement
• Performance Reporting and Cross-functional Coordination

Key achievements

• Managed social media, website and email content.
• Supported digital awareness and advocacy campaigns.
• Produced technology-focused articles, reviews and research-based content.
• Applied SEO strategies to improve readability and search visibility.
• Used campaign performance insights to inform content and marketing improvements.

Engagement interests

Speaker · Panelist · Mentor · Training

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